First off, since we discussed the importance of having an "easily recalled" web site name in the lecture during week 8, we need to be specific about the name of our internet site. Not only should it remind people of the word shovel, but also it should give the purchaser an idea of salt. Hence why we came up with the URL address www.shov-salt.org. Reading it loud turns the name into a "show salt" which can easily stay in mind.
We picked .org because it is an unsponsored domain name so that anyone can preserve the rights to use it.
We decided to make ordering available by phone purchases, which provides shoppers the ability to not waste time, as we are aware of people's busy schedules. Again, to be recalled simply, we prefer to get a line which has 1-800-Shovels. Through this phone number, people would not have to search it up from internet or yellow pages. This will enable us to gain more profit by being popular.
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